Strategic Mindshare Founder and President, Cynthia R. Cohen, is a prominent retail strategist. Cynthia’s clients range from global Fortune 500 companies to fast track start-ups, and include retailers, consumer product manufacturers, real estate firms, media companies and technology vendors.

Known as the "Strategy Diva," Cynthia is a widely sought after speaker and authority on consumer trends who combines consumer insights and prognostications with realistic market penetrations strategies. Frequently quoted by the national press, she has appeared on Nightly Business Report, Fox, CNN and other business news programs.

Cynthia is a member of the board of directors of bebe, Hot Topic, Equity One, Steiner Leisure and several private consumer product and technology companies. She is a qualified financial expert for audit committees and has experience as Chairman of Audit, Compensation and Governance Committees.

Her community involvement includes membership on the Executive Advisory Board for the Center for Retailing Education and Research at the University of Florida and the Advisory Board for the Terry J. Lundgren Center for Education and Research at the University of Arizona.

Continuing her long-time passion for mentoring female business students, Cynthia established the Strategic Mindshare Foundation, which provides scholarships and mentoring to young women in business school. She is Chairman of the Foundation.

A native of Cambridge, Massachusetts, Cynthia initiated her career in retail at an inner city supermarket. Prior to Strategic Mindshare, she was a Partner in Management Consulting at Deloitte & Touche. Cynthia founded Marketplace 2000, now Strategic Mindshare, in 1990.